Targi Kielce, organisers of Palstpol – the leading plastics processing exhibition in Poland – require high-quality digital Plastpol World review and preview publications to be hosted online with email links sent to their database of visitors and exhibitors. The magazines are produced to engage with visitors to build interest in, and attendance at, the event. After the fair, the Plastpol World Review is a vital source of insight into the event.

Plastpol World is the high quality print publication for visitors to the exhibition. Through carefully conceived editorial and advertorial the title gives real insight into the event and many of the key companies exhibiting.

Plastpol takes place every year bringing trends from those on the cutting edge of the supplier industry to highlight technologies that contribute to the innovation and productivity increase of plastics processing and presents everything the industry has to offer.

Plastpol serves as the stage for industry-wide progress, for world debuts and product innovation and as an industry meeting point where products are launched and ideas become commercial successes.

The WSM team works closely with the management of Plastpol to best execute their vision for print and digital show communications before, during and after the exhibition.

WSM is responsible for all aspects of the production – specifically content, imagery, design, production and relevance – and offers a full advertising sales service for the international exhibitors.

As a leading event for the design industry, Plastpol organisers Targi Kielce turned to WSM to provide a design-led print publication for visitors to the exhibition. Focusing on many of the companies from around the world that gather in Kielce for the event, the team provided an engaging mix of content to both promote the exhibition and to create real dialogue within the industry on a diverse range of subjects including trends, technology, and innovation.

The advertising team worked with key exhibitors to provide commercially attractive solutions that added real value to their attendance at this major international event.