interzum is the world’s largest trade fair in its sector, with over 1,500 exhibitors from more than 60 countries, and a must-see event for everyone aiming for success in the market for furniture production and interiors.

The Publications

Koelnmesse, organisers of interzum – the leading furniture manufacturing and interior design exhibition – require high-quality digital interzum World review and preview publications to be hosted online with email links sent to their database of visitors and exhibitors. The magazines are produced to engage with visitors to build interest in, and attendance at, the event. After the fair, the interzum World Review is a vital source of insight into the event.

interzum World is the high quality print publication for visitors to the exhibition. Through carefully conceived editorial and advertorial the title gives real insight into the event and many of the key companies exhibiting.

The Event

interzum takes place every two years bringing trends from those on the cutting edge of the supplier industry to inspire the design of future living environments, and presents everything the industry has to offer in the realm of furniture manufacturing and interior design.

interzum serves as the stage for industry-wide progress, for world debuts and product innovation and as an industry meeting point where products are launched and ideas become commercial successes.

WSM + Koelnmesse

The WSM team works closely with the management of interzum to best execute their vision for print and digital show communications before, during and after the exhibition.

WSM is responsible for all aspects of the production – specifically content, imagery, design, production and relevance – and offers a full advertising sales service for the international exhibitors.

As a leading event for the design industry, interzum organisers Koelnmesse turned to WSM to provide a design-led print publication for visitors to the exhibition. Focusing on many of the companies from around the world that gather in Cologne for the event, the team provided an engaging mix of content to both promote the exhibition and to create real dialogue within the industry on a diverse range of subjects including trends, design, and innovation.

The advertising team worked with key exhibitors to provide commercially attractive solutions that added real value to their attendance at this major international event.

interzum WORLD

Click on the images below to read interzum WORLD Magazines