interzum takes place every two years bringing trends from those on the cutting edge of the supplier industry to inspire the design of future living environments, and presents everything the industry has to offer in the realm of furniture manufacturing and interior design.

interzum serves as the stage for industry-wide progress, for world debuts and product innovation and as an industry meeting point where products are launched and ideas become commercial successes.

The WSM team works closely with the management of interzum to best execute their vision for print and digital show communications before, during and after the exhibition.

WSM is responsible for all aspects of the production – specifically content, imagery, design, production and relevance – and offers a full advertising sales service for the international exhibitors.

As a leading event for the design industry, interzum organisers Koelnmesse turned to WSM to provide a design-led print publication for visitors to the exhibition. Focusing on many of the companies from around the world that gather in Cologne for the event, the team provided an engaging mix of content to both promote the exhibition and to create real dialogue within the industry on a diverse range of subjects including trends, design, and innovation.

The advertising team worked with key exhibitors to provide commercially attractive solutions that added real value to their attendance at this major international event.